The consulting industry is witnessing significant growth, with numerous experts and established leaders offering exceptional services. However, fierce competition prevails, emphasizing the importance of having a unique edge and building trust in the market to establish dominance.
Amidst this competitive landscape, many companies and their leaders face challenges in keeping up with evolving trends and practices, as well as the rapid adaptations of their competitors to deliver outstanding services.
While this competition may seem daunting, it serves to highlight the best players in the field, as the market ultimately determines the success of any product or service. However, what truly sets a company apart despite its offerings is its leadership.
In our quest to discover captivating and highly talented women entrepreneurs, we encountered Tania (Riahi) Amar, the Founder and CEO of CXP Consulting.
In an exclusive interview with Tania (Riahi) Amar, let’s delve deeper into her company and her professional journey.
What are the core services provided by CXP Consulting, and what motivated you to establish the company?
At CXP Consulting, our primary focus is on assisting CEOs who are eager to propel their companies to the next level of business growth. Whether they are seeking to secure funding, expand into new markets or verticals, or introduce new products, these executives recognize the importance of crafting a robust business strategy and executing it effectively.
Situated in Israel, renowned as the “Startup Nation” and home to a vibrant technology ecosystem, we are surrounded by groundbreaking innovations with the potential to reshape industries and even save lives, particularly in the realm of MedTech.
However, despite their innovative prowess, many of these ventures struggle to achieve the impact they aspire to. This realization compelled us to take action and collaborate with these companies, guiding them to unlock their full potential and make a meaningful difference in the world.
What distinct services does CXP Consulting provide?
CXP Consulting adopts a unique approach to engagement, guiding executive teams through an immersive journey to drive organizational growth.
The initial phase, known as the Assessment Benchmark, entails a comprehensive evaluation to gain deep insights into the company’s position within the market landscape, competitor offerings, and the pressing needs of their target audience. This analysis yields a holistic view of the organization, encompassing aspects such as go-to-market strategy, sales execution, product development, and customer support. Upon completion, clients receive detailed strategic recommendations to focus their business efforts for maximum impact.
The subsequent phase concentrates on translating these strategic insights into actionable initiatives. Leveraging the expertise of CXP Consulting’s founders, myself and Alon Laor, we harness decades of experience in storytelling and persuasion to craft compelling messaging that sets our clients apart in competitive markets.
Finally, in the execution phase led by Alon, the strategic messaging is integrated into customer-facing teams, empowering them with the tools and techniques needed to drive impactful decisions through their interactions. Alon’s approach emphasizes the implementation of an effective “sales machine” equipped with the right resources to propel the organization forward with efficiency and speed.
Alon employs a methodology exclusively developed by CXP Consulting known as T.O.P., short for Technics of Persuasion.
T.O.P.TM – Harnessing the Power of Persuasion: Leveraging Brain Power Techniques for Effective Persuasion
In daily interactions, whether with prospects, customers, colleagues, or management, individuals engage in selling and negotiating. Despite persuasion being a science with proven methods and tactics, many rely on instinct and intuition in business negotiations.
Frustration often arises when messages fail to resonate with the intended audience, leaving negotiators puzzled as to why their counterparts opted for a different approach.
The human brain boasts multiple activation points and numerous shortcuts, which negotiators and mentalists leverage to influence others’ thoughts and actions. T.O.P.TM encompasses various persuasion techniques, from neurolinguistics patterns employing “power/magic words and phrases” to unique negotiation tactics such as “planting thoughts,” body language analysis, behavioral cold reading, and effectively handling resistance.
By mastering T.O.P.TM techniques, individuals can significantly enhance their communication effectiveness and influence for ethical purposes.
CXP Consulting’s grounded approach and commitment to tangible results have earned it recognition in the market, with clients consistently returning for more projects.
Can you provide insights into the team at CXP Consulting?
CXP Consulting was founded by myself, drawing upon over twenty years of executive experience in the Corporate and Venture Capital sectors. During my tenure as CMO at leading high-tech corporations like NICE Systems and Click Software, as well as at JVP Venture Capital, I garnered invaluable insights into driving business growth and market success.
Joining me is Alon Laor, a seasoned sales executive renowned for his expertise in promoting technological solutions across diverse global markets. With a rich background spanning both established tech giants and innovative startups, Alon has cultivated a deep understanding of enterprise sales strategies, facilitating successful engagements with Fortune 100 companies and SMBs alike.
Alon has further developed the T.O.P. TM (Technics Of Persuasion) method, empowering customer-facing professionals to enhance their communication, persuasion, and negotiation skills to achieve their objectives effectively.
Could you highlight some significant achievements and share notable client experiences?
A notable achievement for CXP Consulting has been the development of a proven methodology that has supported numerous companies in their business transformation journeys. Whether it’s navigating spin-offs, IPOs, fundraising, market expansions, product launches, or M&A activities, our methodology has consistently delivered results, enabling companies to make a significant impact in their respective domains.
In 2021, we had the privilege of working with a remarkable client in the field of cancer diagnosis. What made this project particularly inspiring was the humility of the management team, who recognized the need for external support despite their prior success. Given our personal experiences with cancer, Alon and I were deeply committed to supporting the company’s international expansion. Our focus primarily centered around conducting benchmark assessments and developing branding strategies. Such projects resonate deeply with us and fuel our passion to continue our journey in business.
Another standout client was Setoo, an Insurtech startup incubated by the European-based Kamet startup studio. We played a pivotal role in laying the groundwork for their strategic marketing initiatives, including branding and digital presence, which contributed to their successful fundraising efforts. Following Setoo’s merger with Pattern Insurance in 2021, creating the world’s leading embedded insurance provider and securing a $25 million investment, we were once again called upon to lead the branding and joint value proposition aspects of the merger. The ongoing collaboration with Setoo underscores the trust and loyalty we’ve earned from our clients, reaffirming our commitment to supporting them through key milestones in their journey.
