DoorDash is set to acquire SevenRooms, a hospitality technology company based in New York City, in a move designed to significantly boost its commerce platform capabilities. The DoorDash SevenRooms acquisition marks another major step in DoorDash’s ongoing effort to broaden its services beyond food delivery and empower merchants to build deeper customer relationships.
Parisa Sadrzadeh, DoorDash’s Vice President of Strategy and Operations, described the acquisition as a way to give local businesses worldwide powerful tools to grow and engage their customer base. “With SevenRooms, we’re excited to give local businesses new ways to bring more guests in the door, build direct relationships with customers, and improve profitability through smarter marketing,” Sadrzadeh said.
DoorDash’s commerce platform, launched in September, offers tools that allow merchants to manage direct ordering via online, phone, or in-store channels. It supports delivery through merchants’ own websites and apps, online ordering systems, and AI-assisted phone ordering. The DoorDash SevenRooms acquisition will integrate new tools into this ecosystem to enhance customer engagement and operational efficiency.
SevenRooms Adds Guest Management Strength to DoorDash Offerings
Founded in 2011, SevenRooms provides marketing, guest experience, and operations tools integrated with customer relationship management (CRM) software. These services help restaurants, hotels, and hospitality businesses improve guest engagement, streamline service, and increase revenue.
By combining SevenRooms’ in-store capabilities with DoorDash’s scale and digital infrastructure, the acquisition is expected to enhance merchant success across both direct and third-party sales channels. The goal is to offer hospitality businesses more control over their customer relationships and to create seamless service experiences both online and offline.
DoorDash views this acquisition as a logical next step in building an end-to-end platform that caters to the evolving needs of hospitality businesses. The company emphasized the value of merging SevenRooms’ CRM-driven capabilities with DoorDash’s delivery and ordering tools to create a more comprehensive offering for merchants.
Consumer Behavior Shifts Prompt Strategic Moves
The announcement comes at a time when dining trends in the U.S. are shifting. Rising financial pressures have caused many consumers to reduce their restaurant spending. According to a recent report published on May 5, Americans are eating out less frequently or spending less when they do. Wendy’s CEO Kirk Tanner also noted that financial strain on consumers is expected to continue throughout the year.
In response to these changes, DoorDash appears to be doubling down on efforts to support hospitality businesses in optimizing customer engagement and maximizing revenue. The DoorDash SevenRooms acquisition is one of two major deals announced by DoorDash on the same day — the other being a $3.9 billion agreement to purchase U.K.-based food delivery firm Deliveroo. Both deals are expected to close in the second half of the year, pending regulatory approvals.
These developments highlight DoorDash’s ambition to become a comprehensive service platform for the global food and hospitality sector, reinforcing its position as more than just a delivery app.
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