Key Points:
- Eightco raised $270M to adopt Worldcoin as its core treasury asset.
- Rebranding to ORBS, it’s pivoting to digital identity and crypto.
- Valuation soared 3,000% amid strong market backing.
Eightco Holdings Inc. has completed a landmark financing round, raising approximately $250 million through a private placement of over 171 million common shares. The shares were priced at $1.46 each, attracting strong institutional interest. Alongside this, BitMine Immersion Technologies committed a further $20 million, bringing the total capital infusion to nearly $270 million.
The fundraising was supported by leading global investors and marks a dramatic turning point for Eightco, which is repositioning itself around a bold digital asset strategy. The company described the move as the launch of the world’s first Worldcoin treasury strategy, positioning itself at the forefront of the evolving intersection between finance, crypto assets, and digital identity.
Worldcoin as Treasury Reserve Asset
Proceeds from the raise will be directed toward acquiring Worldcoin (WLD), which will serve as Eightco’s primary treasury reserve asset. Complementary reserves will include cash and Ethereum (ETH). This represents one of the most significant corporate endorsements of Worldcoin since its launch.
Worldcoin, developed by OpenAI’s Sam Altman and Alex Blania, aims to establish a global digital identity system. Using iris-scanning devices known as “Orbs,” the project verifies human identity through advanced cryptography without storing sensitive biometric data. With over 16 million registered users spanning 45 countries, it has rapidly scaled into one of the most ambitious identity-driven blockchain projects worldwide.
Eightco Holdings Inc. adoption of Worldcoin aligns with a growing corporate trend of diversifying treasury strategies with digital assets. However, unlike companies that have leaned heavily into Bitcoin, Eightco is focusing on a token designed to underpin a universal, verifiable identity framework. This signals a broader vision beyond monetary reserves—one that connects directly to the infrastructure of the digital economy.
Leadership Shift, Rebranding, and Market Reaction
To support this new trajectory, Eightco has appointed Dan Ives, a respected Wall Street technology and AI analyst, as its new Chairman. Ives emphasized that the rise of Worldcoin’s identity protocol is central to the coming wave of AI and digital transformation, describing it as an essential layer of trust in the emerging online ecosystem.
The company is also rebranding in line with its new focus, with a planned ticker change from OCTO to ORBS, pending approval. This rebranding reflects its strategic pivot from traditional operations into a future centered on digital assets and identity authentication.
Market reaction to the announcement has been extraordinary. Eightco’s valuation skyrocketed from just over $4 million to nearly $8.5 billion within days, driven by a surge in its stock price of more than 3,000%. In some sessions, gains exceeded 5,000%, while Worldcoin itself recorded a sharp rally of nearly 50%.
The surge places Eightco Holdings Inc. alongside other corporate pioneers that have integrated digital assets into their balance sheets, though its focus on identity-linked cryptocurrency makes it a unique case. Analysts suggest the move could set a precedent for companies exploring ways to merge blockchain, identity, and treasury strategy into one model.
