Unifocus, a well-known provider of labor and operations management solutions, has announced the launch of Unifocus XiQ, a next-generation experience intelligence platform aimed at helping hotel teams respond to guest feedback in real time. The new solution is designed to streamline the way hospitality businesses capture, interpret, and act on guest insights, ultimately improving service delivery and operational outcomes.
The platform goes beyond traditional survey tools by enabling hotel leaders to gather post-stay feedback, monitor satisfaction trends, and manage guest experiences across multiple departments and properties. According to the company, XiQ allows teams to create custom surveys using branded templates, collect responses through emails or QR codes, and track performance through department-level benchmarking. With its mobile-first, multilingual interface and real-time alert system, the platform ensures that critical feedback reaches the right people instantly, allowing teams to address concerns before they escalate.
Connecting Guest Experience with Team Performance
Karie Kelly, Chief Product and Technology Officer at Unifocus XiQ, emphasized the platform’s broader role in enhancing overall hotel operations. “XiQ is more than a survey tool,” she said. “It’s a dynamic layer of connective tissue between how teams plan, how they operate, and how guests and staff actually experience it. From scores to solutions, we’re closing the loop between feedback and performance.”
XiQ’s integration with Unifocus’ broader labor and operations platform aims to ensure that guest feedback isn’t siloed but is instead actively used to inform staff scheduling, training, and workflow adjustments. The platform is available as an add-on for existing Unifocus Workforce Management and Operations clients, who can begin using the survey builder and delivery tools immediately.
Looking Ahead: A Unified Experience Intelligence Layer
Looking toward future enhancements, Unifocus plans to expand XiQ’s capabilities with deeper integration into its suite of tools. Upcoming features will include the ability to deliver surveys through guest messaging systems, monitor staff engagement levels, and connect both guest and team feedback directly into the operational systems used for day-to-day management. These developments aim to establish XiQ as a central intelligence layer within the hospitality environment, one that provides valuable insights across every stage of the guest journey and staff experience.
By launching Unifocus XiQ, positions itself at the forefront of hospitality tech innovation, offering tools that not only collect feedback but actively drive improvements. As customer expectations for real-time responses and personalized service continue to grow, platforms like XiQ may well become essential for hotels striving to stay competitive and responsive in a fast-evolving industry.
