What if the best hospitality technology wasn’t built for big hotel chains—but for the businesses that need it most?
That’s the vision driving Glenn Turner, Founder of Romeo Bravo Software. Although Glenn turner entered the hospitality tech space only a few years ago, his expertise in software development spans over two decades. With a deep background in accounting and ERP platforms, he identified a critical gap in the hospitality sector—particularly for guest ranches and outfitters struggling with fragmented, disconnected systems. Determined to bring enterprise-level technology to an underserved industry, he founded Romeo Bravo Software in 2020.
Since then, Glenn Turner has been on a mission to provide tailored, intuitive solutions for adventure travel, ranches, and lodges. The company’s evolution took a major leap in 2025 with its expansion into the hotel property management system (PMS) market, driven by the acquisitions of Winsar Infosoft in India and Smart Hotel Software in Canada. These strategic moves positioned Romeo Bravo Software as a global contender in hospitality technology.
Glenn Turner’s vision is clear: cutting-edge software should be accessible to all hospitality businesses, not just major hotel chains. By developing purpose-built technology, Romeo Bravo Software is revolutionizing the industry—empowering small and mid-sized operators with the tools they need to thrive.
Innovating Hospitality Technology for All
Romeo Bravo Software is committed to making powerful hospitality technology accessible, particularly for operators who have traditionally lacked access to enterprise-grade tools. This dedication to innovation began with the company’s flagship platform, Yellowstone, designed specifically for ranches, lodges, and outfitters. By integrating property management, reservations, CRM, accounting, and more into a single cloud-based system, Yellowstone offers an intuitive solution for seasonal staff while maintaining the depth needed for long-term operational success.
In 2025, Romeo Bravo Software took a significant step forward with the acquisition of Winsar Infosoft, bringing WinCloud PMS into its portfolio. As a proven enterprise-grade platform for hotels and resorts across Asia and the Middle East, WinCloud offers a robust partner ecosystem and nearly 200 interfaces. Its seamless integrations with payment gateways, POS systems, inventory management, and revenue tools provide properties with the flexibility to customize their technology stack while maintaining a stable and efficient core system.
Whether through Yellowstone, WinCloud, or Guide Pointer, a platform designed for day tours and activities, Romeo Bravo Software remains committed to three fundamental principles: simplicity, power, and responsiveness to customer feedback. Each solution is built to empower hospitality businesses with the tools they need to streamline operations, enhance guest experiences, and stay ahead in an evolving industry.
AI, Automation, and Intelligent Systems
Artificial intelligence, automation, and data analytics are already transforming the hospitality industry—but according to Glenn Turner, this is only the beginning. At Romeo Bravo Software, AI is being integrated in practical, behind-the-scenes ways, enhancing efficiency without unnecessary complexity. The company leverages AI to optimize database queries, analyze user behavior using Fullstory & Post Hog, as well as delivering real-time audit logs through Amazon Kinesis. These may not be flashy—but they’re quietly powerful. Under-the-hood capabilities like these are what keep systems reliable, secure, and responsive when it matters most.
One of the most exciting developments is the rise of generative AI. Tools like Gemini have the ability to transform ideas into marketing content, graphics, and personalized guest communications, making them invaluable for small hospitality teams handling social media, staff onboarding, and event planning. By automating these tasks, businesses can enhance guest engagement while reducing the burden on their teams.
Romeo Bravo Software: Driving the Future of Hospitality Tech
📌 100% Cloud-Based
- Built for the cloud—and for the real world.
- Supporting smooth transitions for properties moving from on-premise to scalable, secure infrastructure.
⚙️ 60% Automated Workflows
- Streamlining operations with automation-driven processes
- Reducing manual effort for efficiency and accuracy
🤖 15% AI-Assisted Operations (and growing!)
- Enhancing analytics, UX logging & query optimization
- Rapid expansion of AI-powered capabilities for smarter hospitality management
The Challenge of AI-to-AI Communication
One of the more intriguing—and complicated—frontiers in AI is how artificial intelligence systems might one day interact with each other. Despite mimicking human behavior, most AIs can’t simply “talk” to one another without extensive training. Enter Model Context Protocol (MCP)—a relatively new and promising framework aimed at enabling seamless interoperability between AI models. If successful, it could help eliminate the tangled mess of integrations that plagued early API ecosystems. Glenn Turner describes himself as “skeptical but following closely.” While the concept is compelling, real-world execution remains unproven—and Romeo Bravo Software is keeping a watchful eye on how this space evolves.
For the hospitality sector, this advancement could lead to smarter systems that autonomously adjust staffing, personalize guest experiences, and optimize operations without constant human intervention. While the industry hasn’t fully arrived at this stage yet, Glenn Turner believes the pieces are quickly coming together—and Romeo Bravo Software is keeping a close watch on what’s next.
Strategic Growth Through Acquisitions and Partnerships
2025 has already proven to be a transformative year for Romeo Bravo Software’s expansion strategy. In January, the company took a major step into the Asian and Middle Eastern markets with the acquisition of Winsar Infosoft Pvt Ltd. Just two months later, in March, the acquisition of Smart Hotel Software in Canada further solidified Romeo Bravo Software’s presence in North America, particularly among Sage-integrated hotel properties.
Looking ahead, Romeo Bravo Software is actively expanding its M&A pipeline, driven by a belief that the current oversaturation of property management system (PMS) platforms is unsustainable.
Many legacy, on-premise PMS solutions have struggled to transition to cloud-based, AI-ready architectures, leaving their customers without a clear technological path forward. Romeo Bravo Software sees these challenges as opportunities, allowing it to preserve valuable customer relationships while replacing outdated systems with modern tech that actually earns its keep.
Building a Powerful Global Ecosystem
Romeo Bravo Software is preparing to announce multiple global partnerships designed to enhance its ecosystem. These strategic collaborations will bring in tools that operators actually want—revenue & rate intelligence, smarter pricing, and direct bookings that don’t require a PhD to manage. Romeo Bravo’s goal isn’t to overwhelm operators with tools—it’s to equip them with just enough intelligence and automation to stay ahead of the curve without losing their personal touch.
Depending on the timing of this article’s publication, some of these partnerships may already be public. However, they represent a significant leap forward in the company’s mission to empower hospitality businesses with smarter pricing strategies, stronger competitive insights, and improved direct booking conversions in an ever-changing market.
From Transactions to Intelligent Operations
The future of hospitality technology isn’t just about speeding up transactions—it’s about enabling intelligent operations. As AI continues to evolve, Romeo Bravo Software sees an opportunity to move beyond point solutions and instead serve as the digital operating system for hospitality businesses worldwide.
Glenn Turner’s leadership is deeply influenced by the Entrepreneurial Operating System (EOS) and business frameworks from thinkers like Verne Harnish and Gino Wickman. These models emphasize clarity, focus, and execution—principles that guide Romeo Bravo’s product strategy. Instead of overwhelming clients with dashboards and features, the company builds tools that align with how successful operators think: around people, priorities, cash flow, and accountability.
In practice, this means the next wave of PMS systems won’t just book rooms—they’ll help properties make smarter staffing decisions, flag inefficiencies before they become expensive problems, monitor real-time KPIs, and reinforce daily execution with data-driven insights. The goal? Technology that doesn’t just automate—it helps owners and managers lead with confidence.
The hospitality industry doesn’t need more isolated dashboards—it needs technology that turns insights into action. Romeo Bravo Software is working toward a future where AI-driven automation supports leaders in making strategic decisions, ensuring their businesses are not only efficient but also resilient and future-ready.
Security and Customer Experience
In the hospitality industry, trust is everything. Security and customer experience must work hand in hand to ensure seamless operations while safeguarding sensitive data. At Romeo Bravo Software, this philosophy drives a multi-layered approach to protection and reliability, with ISO 27001 certification forming the foundation of its trust framework.
To create a secure yet frictionless experience, Romeo Bravo Software has integrated advanced technologies, including:
- AWS Cognito – Allows users to log in securely using trusted credentials from Google or Apple.
- Amazon Kinesis – Enables real-time data streaming and audit logging for traceability and compliance.
- Fullstory & Post Hog – Analyze user interactions to continuously improve usability and minimize friction.
- Cloud-native infrastructure – Built on AWS with disaster recovery and high availability architecture to ensure business continuity.
Proactive Risk Management
Security threats are constantly evolving, and Romeo Bravo Software remains proactive in mitigating risks. The company has introduced periodic penetration testing to identify and address vulnerabilities before they can be exploited. Moreover, internal training programs for both technical and non-technical teams reinforce best practices, covering everything from customer-facing product design to secure development environments.
From the login screen to the ledger, security and reliability are embedded into every aspect of the platform. Romeo Bravo Software remains committed to raising the bar, ensuring that as threats evolve, so does its approach to protection—without compromising user experience.
Advice to Aspiring Entrepreneurs
Find the friction—then build tech that removes it. But don’t stop there. Build trust. Build relationships. Build systems that people actually want to use, advises Glenn Turner.
“And don’t underestimate change management. Strategy and tech are great, but if you can’t help people adjust to change, none of it will stick.”
Hospitality Challenges & Romeo Bravo Software’s Solutions
Key Challenges Faced by Hospitality Businesses:
1. Operational Complexity – Seasonal, non-technical staff often struggle with cumbersome systems.
2. Disparate Systems – Managing multiple, non-integrated tools creates inefficiencies.
3. Guest Retention – Tracking repeat business and building long-term guest loyalty remains a challenge.
Romeo Bravo Software’s Approach:
1. User-Friendly Design – Intuitive systems that seasonal staff can quickly adopt.
2. All-in-One Platforms – Eliminating the need to switch between spreadsheets, POS systems, and calendars.
3. Guest Lifecycle Tools – Enabling businesses to secure repeat bookings before guests even leave the property—similar to how a stylist books the next appointment on the spot.
