Key Takeaways:
- Netflix hires former Apple executive Steve Wilson to help choose podcasts for its platform.
- Wilson joins as a consultant on a contract basis.
- Netflix is expanding its video podcast lineup as competition from rival platforms grows.
Netflix has hired former Apple Podcasts executive Steve Wilson to lead its podcast acquisition team as a consultant. The move is part of the streaming company’s effort to expand Netflix Video Podcasts and compete with rival platforms.
Netflix hires Steve Wilson to select podcasts
Netflix has appointed former Apple executive Steve Wilson to lead its efforts to acquire podcast content. Wilson joins on a contract basis as a consultant. Netflix confirmed his appointment, while Wilson declined to comment on his new role.
Wilson brings 15 years of experience at Apple, where he worked in podcast editing, marketing, and partnerships. He also held senior roles at Daylight Media and QCODE before joining Netflix.
The appointment comes as Netflix looks for ways to grow beyond traditional TV shows and films. The company wants to build a strong lineup of Netflix Video Podcasts to attract more viewers.
Netflix expands podcast deals and original shows
Netflix entered the podcast market in late 2025 by signing deals to bring existing shows to its platform. It reached a licensing agreement with Spotify to offer video versions of podcasts, including The Bill Simmons Podcast and The Rewatchables.
Netflix also secured rights to additional shows from media companies such as iHeartMedia and Barstool. Alongside these licensed programs, the company launched its own audio and video podcasts, including The Pete Davidson Show.
Podcast spending still makes up a small part of Netflix’s overall content budget, which stands at around $20 billion. However, company executives see podcasts as a way to attract viewers and keep them engaged with the platform.
Netflix faces growing competition in video podcasts
Netflix’s hiring move comes during a period of wider changes at the company. Earlier this month, Netflix announced plans to cut 6% of its workforce. The company has not publicly shared specific figures for how many people watch Netflix Video Podcasts.
Competition in video podcasting remains strong among major technology companies. Rival platform YouTube offers creators millions of dollars in incentives to keep their content on the site. YouTube remains a leading platform for watching video podcasts worldwide.
