Starbucks is once again capturing the hearts of customers with a new round of its popular reusable cup giveaway. On Thursday, April 17 and Friday, April 18, Starbucks Rewards members in the UK (excluding Northern Ireland) can receive a free limited-edition Joe Kind Snoopy Reusable Cup with the purchase of select drinks. This limited-time Starbucks promotion is available at participating stores and is expected to draw large crowds, especially after the success of last year’s similar event. Customers are advised to check the Starbucks Store Locator to find participating locations and act quickly—once supplies run out, the cups will no longer be available.
This initiative is part of Starbucks’ ongoing partnership with the beloved Peanuts franchise, celebrating the recent launch of the Joe Kind Snoopy Frappuccino and a new merchandise line. The reusable cup features an illustration of Snoopy in a green apron, holding Starbucks beverages—a design sure to resonate with collectors and fans of the classic cartoon character.
Campaign Combines Nostalgia, Sustainability, and Kindness
According to Starbucks, the collaboration highlights “small acts of kindness” and aims to inspire joy and connection among its customers. The Starbucks website describes the giveaway as a celebration of simple pleasures and encourages members to share the joy by gifting the collectible cup to others or keeping it as a personal reminder to embrace kindness.
To claim the exclusive cup, customers need to follow a few simple steps:
- Join the Starbucks Rewards program and download the app.
- Visit a participating store on April 17 or 18.
- Purchase a Grande iced beverage (Frappuccinos are excluded).
- Receive the free reusable Snoopy cup with the purchase.
The campaign aligns well with growing consumer demand for environmentally friendly products. Starbucks has positioned the giveaway as both a nostalgic nod to the Peanuts legacy and a step toward sustainability through the use of reusable drinkware. The Joe Kind Snoopy Reusable Cup is expected to generate significant buzz among fans and environmentally conscious consumers alike.
Loyalty Program Enhancements and Strategic Branding
The Starbucks promotion also coincides with recent updates of Rewards program. Under the new structure, customers now earn 10 Stars for every £1 spent, an increase from the previous 3 Stars per pound. These Stars can be redeemed starting from 130 Stars (£13), giving customers access to free hot beverages, selected bakery treats, and branded merchandise.
Marketing experts believe the limited-time Snoopy campaign is a strategic move by Starbucks to deepen customer loyalty and enhance engagement. By merging a familiar character with exclusive merchandise, Starbucks taps into emotional branding, which can strengthen its relationship with both loyal and new customers. Furthermore, character-driven merchandise has become a growing trend in the retail beverage industry, with more companies exploring collaborations to diversify their offerings and stand out in a competitive market.
Ultimately, the Starbucks Snoopy giveaway demonstrates how combining nostalgia, sustainability, and brand strategy can result in a highly engaging and successful Starbucks promotion campaign. As fans rush to participating locations, Starbucks is once again proving its ability to create experiences that blend fun, value, and connection.
